| EchoMail Review
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| EchoMail, Inc. is a developer of comprehensive e-mail based electronic customer relationship marketing (eCRM) solutions and application service provider (ASP) in the e-business arena. They: i) analyze, route and monitor all incoming e-mail messages rapidly and cost effectively, ii) warehouse, mine and query incoming e-mail messages to compile real-time business/customer intelligence, iii) generate focused mailing lists and execute effective outbound e-marketing campaigns, and iv) capture and manage leads. |
| In order to attract and retain your best customers, you need to know who they are, their wants, their needs, and their buying patterns. EchoMail provides that information by analyzing and interpreting vast quantities of data-customer demographics, product purchase histories, cross-sales, service calls, Internet experiences and online transactions--turning information into insight and developing conclusive, fact-based strategies to gain that competitive edge. |
| EchoMail's core technology for e-mail categorization and classification, known as XIVA, was developed by their founder based on research and experience in the field of pattern recognition. Most systems to date attempt to categorize e-mail using the same mechanisms that were employed in traditional paper mail sorting, including denoting e-mail by category. The XIVA approach recognizes that e-mail, a type of digital matter, has properties very much like physical matter. These properties include attitude, issue, request, customer type and product/service type. EchoMail's technology and approach categorizes e-mail by each one of these properties. This enables EchoMail to elicit information about an e-mail with greater relevance and accuracy. |
| EchoMail's approach to e-mail categorization employs a variety of technologies to ascertain values for the individual properties. Many systems either use neural networks, case-based reasoning or other singular approaches. EchoMail's methodology uses many different technologies, including thesauri, dictionaries and morphological analyzers. This hybrid approach is not tied to any particular technology and enables EchoMail to construct a mechanism for connecting the different technologies to ensure the best e-mail categorization. |
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